We believe:

• That good researchers talk to everyone from drug dealers to housewives.
• In talking to people where they (not the researchers) feel comfortable.
• In measuring what people do rather than what they say they do.
• That man is a herd animal and not all herd members are equal.
• That waiting three months to find out the impact of your last campaign is so last year.

We are against:

• The belief that the numbers never lie.

• Asking silly questions of irrelevant witnesses.
• De-briefs where half the room fall asleep.
• Clients who say 'but we've always done it this way'.
• Cruel treatment of researchers at dinner parties when they tell you what they do for a living.

Here is a list of our current supporters:

Researchers, clients
and agencies around
the world unite!

Please Note: The Research Liberation Front (RLF) is not associated in any manner with the following groups: ELF, ALF , CIA , FBI, KGB, the Peoples Research Liberation Front, The Front of Liberated Researchers, MRS , END, THE, YAZ, ABC, CAD, PVC, HSA, ICE, INS , WAY, AND , NOW , NRA, IRS , COD , GIN, GAS , SUX, SAX, SEX, BBC , PIX , PIC , PLC , TLC, TOP, TIP, TIF , GIF, JPG, BNP , BUS, ZIP, WEB , LAW, TAX, DOC , APG, IPA, ESOMAR or RAD .